After being named the best ad agency in the Baltics, we launched a campaign that turns confidence into provocation. In Vilnius, billboards boldly declared: “The best ad agency in Vilnius is McCANN Riga.”
To take it beyond the streets, we brought the provocation directly to the industry — sending burner phones to leading creative agencies across Lithuania. A deliberate gesture to cut through the noise, capture attention, and invite a response.
